Liberta Reinvents the Umrah Experience in Tunisia

Liberta Travel and Tourism presented a spectacular second edition of the Umrah Exhibition, held at the Capital’s Conference Palace on Thursday, December 11, 2025, at an event that has become an annual appointment eagerly awaited by thousands of Tunisians. This event, uniquely organized by a private Tunisian company, went beyond the traditional exhibition format to become a comprehensive experience combining innovation, spirituality, and quality of services, reflecting a fresh and unique vision of Umrah trips in Tunisia. This event is the result of 16 years of continuous work, during which Liberta has solidified its position as a leading national company in organizing Umrah trips and high-end tourism. The company has successfully elevated pilgrims’ experience from a traditional journey to a complete spiritual and tourism experience, offering maximum comfort and organization. In an expressive speech, Wissam Ben Amer, founder and visionary of Liberta, expressed his great pride in this recurring event: “We return to the same place and the same date to celebrate the second edition of the Liberta Umrah Exhibition. After the overwhelming success of last year’s inaugural edition, we meet today to share the same profound spirituality, infused with the fragrance of Zamzam water, dates, incense, and the scents of Mecca and Medina.” Visitors from across the country came to explore Liberta’s enhanced programs and meet its partners from Tunisia, Mecca, and Medina. They also enjoyed special offers and numerous gifts, including Umrah trips offered before and during the holy month of Ramadan. The event also featured an educational evening aimed at raising pilgrims’ awareness, attended by prominent religious figures, as well as ambassadors, senior officials, and distinguished guests. During this edition, Liberta showcased a range of innovative services, including the free “Internet Roaming” service, allowing pilgrims to access immediate connectivity upon arrival at the holy sites, facilitating communication and enhancing safety through geolocation. The company also unveiled its electronic portfolio for Umrah and tourism, offering safe, flexible, and smart installment payment options. Among the distinguished services, the “Umrah Care +” program is dedicated to people with special needs, providing personal accompaniment and medical and human care, enabling them to perform Umrah rites with utmost comfort and safety. Liberta also introduced its exclusive Liberta Lounge, available in selected hotels in Mecca and Medina as well as at its headquarters, offering refined hospitality and a library to enrich the spiritual experience. The company also launched a tourist trip option to Ta’if, giving pilgrims a chance for relaxation and renewal during their spiritual journey. Additionally, it unveiled its advanced digital platform liberta.travel, powered by artificial intelligence, serving as a unified interface to interact with clients and make direct bookings quickly, easily, and securely. All these innovations demonstrate Liberta’s commitment to enhancing the pilgrim experience at every stage of the journey, through services combining high quality, reasonable cost, and oversight by an experienced team passionate about serving pilgrims. The second edition of the Liberta Umrah Exhibition witnessed record attendance, reinforcing the company’s status as a major player in organizing Umrah trips locally, regionally, and internationally, and consolidating its pioneering vision guided by the ambitions of its founder, Wissam Ben Amer.