16-12-2025
Liberta Umrah Fair – 2nd Edition
17-12-2025
Maghreb: Liberta Expo’s Second Edition Draws Thousands of Visitors
On Thursday morning, December 11, 2025, Wissem Ben Ameur, founder of Liberta Travel and Tourism, officially launched the second edition of the Liberta Umrah Exhibition at the Tunis Convention Centre. The event opened to an impressive public turnout, with halls and corridors filled from the early hours, reflecting strong nationwide interest. The opening ceremony was attended by prominent figures from various sectors, including Majed Al-Gharsalli, CEO of Zitouna Bank, Mansour Al-Khater, CEO of Ooredoo Tunisia, Mostapha Al-Anabi, Regional Director of the Accor for Makkah and Madinah, Foued Morsi, CEO of Marassi Group, as well as Mohamed Alaa, Sales Director of Manaret Gaza Hotel. The exhibition quickly evolved into a vibrant, interactive space where visitors were able to explore Liberta’s journey of growth, discover its latest Umrah programs, and gain insight into ongoing efforts to enhance service quality. Attendees also had the opportunity to meet Liberta’s strategic partners from Makkah and Madinah, along with representatives from airlines, transport providers, and hospitality services. This second edition stood out for its exceptional promotional offers and exclusive discounts across a wide range of Umrah packages. Several attendees also won complimentary Umrah trips, making the exhibition one of the most attractive events for pilgrims planning their journeys for the 2025–2026 season. Reflecting the strength of its partnerships, Ooredoo Tunisia marked the occasion by offering three valuable gifts to attendees, symbolizing its strong engagement with the event. Accor Group announced the provision of three complimentary hotel rooms in support of this year’s exhibition, while Manaret Gaza Hotel contributed three rooms for pilgrims traveling during the holy month of Ramadan. Visitors also enjoyed live, immersive experiences simulating Umrah rituals within interactive booths, alongside religious talks and jurisprudential sessions led by specialists, aimed at simplifying the rites and answering pilgrims’ questions. With this successful second edition, Liberta firmly establishes itself as a key player in Tunisia’s religious travel market. Thanks to its high-quality services, diverse programs, and solid strategic partnerships, the Liberta Umrah Exhibition is now recognized as one of the country’s most anticipated annual events—signaling a bright and promising future for the Umrah sector in Tunisia.
17-12-2025
Tunisie Numérique: Second Edition of the “Liberta – Travel” Umrah Fair
Liberta Travel, a leading tour operator, recently held the second edition of its dedicated Umrah tourism fair on Thursday, December 11, 2025, at the Tunis Convention Centre—an unprecedented initiative for a private Tunisian travel agency. The event brought together a wide range of Liberta’s Tunisian and international partners, including Ooredoo Tunisia, Zitouna Bank, Saudia Airlines, as well as representatives of several Saudi hotels. It also attracted a large audience of visitors who experienced a unique virtual Umrah journey, immersed in a spiritually charged setting that recreated the atmosphere of the Grand Mosque and the chronological flow of Umrah rituals. Attendees benefited from exclusive promotional offers, while several lucky participants won complimentary Umrah trips through special draws organized during the fair. According to Liberta’s founder, Wissem Ben Ameur, the exhibition aims to further strengthen the company’s position as a pioneer and market leader, while showcasing the excellence of its now expanded portfolio—featuring premium and luxury Umrah packages—alongside its diverse services, efficient management systems, and meticulous end-to-end support for pilgrims. This comprehensive assistance is ensured by a qualified Tunisian team accompanying pilgrims from their departure in Tunis until their return from the Holy Sites. Ben Ameur described the fair as a landmark event for Liberta, designed for visitors from across the country to discover firsthand the company’s vision, evolution, programs, and the foundations of its success. Visitors were also able to meet Liberta’s partners from Tunisia, Makkah, and Madinah, and enjoy special discounts and surprises, including numerous Umrah trips offered before and during the holy month of Ramadan. The exhibition also featured an enriching spiritual evening dedicated to raising pilgrims’ religious awareness, led by Sheikh Dr. Mounir Al-Kamantar and Sheikh Seifeddine Al-Kouki, in the presence of distinguished national and international guests—ambassadors, senior officials, tourism sector leaders, and public figures from various fields. Through this event, Liberta Travel crowns a 16-year journey as a pioneering Umrah tour operator, reaffirming its ongoing commitment to enhancing service quality and delivering a comprehensive pilgrimage experience—one that seamlessly blends spirituality, organization, and discovery in a refined and distinctive framework.
16-12-2025
Liberta and Zitouna Bank: Umrah financing available to everyone with simple terms
Majed Al-Gharasly, CEO of Zitouna Bank, delivered a speech at the opening of the second edition of the Liberta Umrah Exhibition, extending a warm greeting to pilgrims and partners, emphasizing the importance of the partnership with Liberta in providing top-quality services to citizens and excellent hospitality to pilgrims. He explained that the bank’s presence at this event represents an opportunity to offer support and Islamic financial services to those wishing to perform Umrah, highlighting the spiritual and psychological significance of these sacred journeys. Al-Gharasly emphasized that the financing offered by Zitouna Bank is available to everyone under simple conditions: accessible from any branch, reasonably priced close to the actual cost of the journey, and flexible terms to facilitate access for all pilgrims. He added that the bank is always committed to supporting its clients and pilgrims before and during their trips, noting that Zitouna Bank is a leader in Islamic Umrah financing in Tunisia and was the first bank to launch such financing in collaboration with partners like Liberta, with Shariah board approval to ensure compliance and provide optimal solutions. Finally, he highlighted the strength of the strategic partnership with Liberta, affirming the bank’s commitment to further enhance this collaboration and provide accessible and affordable financing solutions for all prospective pilgrims.
16-12-2025
Ooredoo offers 3 Umrah trips to Tunisians in collaboration with Liberta
At the opening of the second edition of the Liberta Umrah Exhibition, Ooredoo Tunisia’s CEO, Mansour Al-Khatir, began his speech with a warm greeting to the pilgrims and attendees, emphasizing that his presence at the event was a gesture of recognition and appreciation for the efforts made in their service. He expressed his deep gratitude to Wissam Ben Amer, founder of Liberta, praising the remarkable work of the company and its team, whose primary goal is to satisfy the pilgrims. In a surprising gesture that elicited great excitement, he announced that Ooredoo would gift three Umrah trips to the attendees, highlighting that this offering represents not merely financial value but a sincere intention towards the pilgrims, which was met with enthusiastic applause. Wissam Ben Amer thanked the initiative, noting that it reflects the goodwill of the partners, Ooredoo’s confidence in Liberta, and appreciation for the quality of its services. Al-Khatir emphasized that Ooredoo’s participation in the exhibition demonstrates trust in Wissam Ben Amer and his team, highlighting their cooperation, transparency, and positive spirit. He also stressed the importance of direct interaction between Liberta and the pilgrims, particularly when sharing videos showing pilgrims’ engagement with the services, making this partnership a source of pride for Ooredoo. He added that for Ooredoo, the key is not only partnerships but also bringing smiles to people’s faces, which he considers the greatest value. He concluded his speech by praying for the acceptance and success of all participants, asking for their prayers for him and his team, expressing his joy in seeing smiles on everyone’s faces, and giving special thanks to the exhibition organizing team, affirming his pride in being among them.
16-12-2025
Second Edition of Liberta, a Highly Successful Event
Founder Wissam Ben Amer’s vision transforms the Tunisian Umrah travel sector, emphasizing innovation and accessibility The Convention Centre was the scene on Thursday for the second annual Liberta Umrah Exhibition, an event that has rapidly become a fixture for thousands of Tunisian pilgrims. Organized by the leading travel company Liberta Travel and Tourism, the exhibition highlighted the firm’s ambitious drive to redefine the spiritual journey through technology and premium service. Building on sixteen years of market presence, Liberta used the platform to announce a suite of new digital and support services, positioning the Umrah not merely as a traditional religious obligation but as a seamless, modern travel experience. Founder and CEO Wissam Ben Amer addressed the attendees, noting the exhibition’s growing significance. “We return to revive the spiritual atmosphere of the holy cities here in Tunis,” he stated, referencing the event’s immersive setting. “Last year’s success cemented this as an essential meeting point for pilgrims.” The exhibition served as a major networking hub, attracting visitors from across Tunisia, partner agencies from Saudi Arabia, national officials, and diplomatic figures. Key draws included exclusive promotional offers and informational sessions led by religious scholars. Innovations Take Center Stage Liberta’s rollout of new services formed the core of the announcement: Internet Rooming: A complimentary service providing pilgrims with immediate internet access upon arrival in Saudi Arabia, aimed at ensuring communication and safety. Digital Umrah & Tourism Wallet: A dedicated e-platform for managing installment payments and collecting contributions for travel expenses. Umrah Care+: A comprehensive assistance program designed for pilgrims with disabilities or special needs, offering medical and logistical support. Liberta Lounge: Exclusive hospitality spaces in Makkah, Madinah, and at the company’s headquarters, offering refreshments and a spiritual library. Cultural Excursion: An optional trip to the city of Taif, presented as a rejuvenating addition to the pilgrimage itinerary. A Digital Ambition Signaling a broader expansion strategy, Liberta publicly launched its AI-enhanced digital portal, https://liberta.travel/. The platform is designed to be a unified interface for all customer travel interactions, from booking to support. Industry observers note that Liberta’s integrated approach, combining spiritual care with technological convenience, is setting new benchmarks in Tunisia’s competitive religious travel market. The high turnout at this year’s event underscores the company’s established role as a sector leader. “Every innovation we present stems from a single goal: to elevate the pilgrim’s experience in every detail,” Ben Amer concluded, emphasizing the team effort behind the company’s projects. The exhibition’s success appears to confirm that this vision is resonating deeply with Tunisian travelers. TunisianMonitorOnline (Douha Essaafi)
16-12-2025
Liberta Reinvents the Umrah Experience in Tunisia
Liberta Travel and Tourism presented a spectacular second edition of the Umrah Exhibition, held at the Capital’s Conference Palace on Thursday, December 11, 2025, at an event that has become an annual appointment eagerly awaited by thousands of Tunisians. This event, uniquely organized by a private Tunisian company, went beyond the traditional exhibition format to become a comprehensive experience combining innovation, spirituality, and quality of services, reflecting a fresh and unique vision of Umrah trips in Tunisia. This event is the result of 16 years of continuous work, during which Liberta has solidified its position as a leading national company in organizing Umrah trips and high-end tourism. The company has successfully elevated pilgrims’ experience from a traditional journey to a complete spiritual and tourism experience, offering maximum comfort and organization. In an expressive speech, Wissam Ben Amer, founder and visionary of Liberta, expressed his great pride in this recurring event: “We return to the same place and the same date to celebrate the second edition of the Liberta Umrah Exhibition. After the overwhelming success of last year’s inaugural edition, we meet today to share the same profound spirituality, infused with the fragrance of Zamzam water, dates, incense, and the scents of Mecca and Medina.” Visitors from across the country came to explore Liberta’s enhanced programs and meet its partners from Tunisia, Mecca, and Medina. They also enjoyed special offers and numerous gifts, including Umrah trips offered before and during the holy month of Ramadan. The event also featured an educational evening aimed at raising pilgrims’ awareness, attended by prominent religious figures, as well as ambassadors, senior officials, and distinguished guests. During this edition, Liberta showcased a range of innovative services, including the free “Internet Roaming” service, allowing pilgrims to access immediate connectivity upon arrival at the holy sites, facilitating communication and enhancing safety through geolocation. The company also unveiled its electronic portfolio for Umrah and tourism, offering safe, flexible, and smart installment payment options. Among the distinguished services, the “Umrah Care +” program is dedicated to people with special needs, providing personal accompaniment and medical and human care, enabling them to perform Umrah rites with utmost comfort and safety. Liberta also introduced its exclusive Liberta Lounge, available in selected hotels in Mecca and Medina as well as at its headquarters, offering refined hospitality and a library to enrich the spiritual experience. The company also launched a tourist trip option to Ta’if, giving pilgrims a chance for relaxation and renewal during their spiritual journey. Additionally, it unveiled its advanced digital platform liberta.travel, powered by artificial intelligence, serving as a unified interface to interact with clients and make direct bookings quickly, easily, and securely. All these innovations demonstrate Liberta’s commitment to enhancing the pilgrim experience at every stage of the journey, through services combining high quality, reasonable cost, and oversight by an experienced team passionate about serving pilgrims. The second edition of the Liberta Umrah Exhibition witnessed record attendance, reinforcing the company’s status as a major player in organizing Umrah trips locally, regionally, and internationally, and consolidating its pioneering vision guided by the ambitions of its founder, Wissam Ben Amer.
